Tag: growth

Opinions are sentiments

Fabrizio1 Comment

People can easily come up with an opinion on almost anything.

And two things are good to keep in mind.

First, opinions are opinions. They are more influenced by sentiment or feeling than reason. They are great ways to get started, but poor ways to get you across the finish line. The sooner you move from opinions to facts, the closer you will be to success.

Second, saying that you don’t have an opinion on a given topic is not a sign of weakness or dumbness. And most of all, it does not prevent you from taking action. Moving from opinions to facts is equally important when the opinions are not yours.

To market marketing

Fabrizio1 Comment

Marketers market products. And marketers also market marketing.

Some are good at the former, few even understand that the latter is just as important.

To market marketing means promoting the role of marketing internally. It means asking around what the expectations around marketing are, kicking off a dialogue, setting and reporting on the right metrics, being consistent at building a narrative that supports all of the above.

When marketers do only market products, you see marketers going around and trying to apply the same tactics in completely different circumstances. Then coming up with a new fad to try and keep things fresh.

Marketing is a practice, not a campaign.

Own your meetings

FabrizioLeave a comment

When you send an invite for a meeting, you make two promises to those invited.

  1. You promise that you will be respecting the timing of the meeting – the time the meeting will start, the time allocated to the different items in the agenda, the time the meeting is supposed to end.
  2. You promise that you will be prepared to deliver on the agenda, or that those presenting/discussing will have the information they need to prepare to deliver on the agenda.

Many meetings fail because they are considered a way to come together and express opinions, thoughts, ideas. Some might be, but even in that case it is a responsibility of the organizer to manage a right pace to the conversation, to send out information that can help drive the conversation, and in general to be the owner of the conversation.

If there is one gift you feel like giving to your colleagues in 2022, let it be this one.

Own your own meetings.

Where you start from

Fabrizio1 Comment

When plans fail, it might be because you have not carefully considered the initial situation.

Leaps happen, but it is much more common to have things develop slowly, thanks to incremental and non-linear progresses.

And so, a great way to start a plan is to take a careful look at where you start from. What resources you have available. What people around you want. What initial wins you can get to start momentum. What it is that you can realistically achieve without changing most of what is going on.

You might know where you want it all to end, but if you start there, that is little more than wishful thinking. Taking little steps is the surest way to achieve success.

Merry Christmas.

Two types

FabrizioLeave a comment

There are two types of company.

One starts with values and sees revenue as a sort of by-product of carefully applying values in the things they do every day, whether somebody is watching or not.

One starts with revenue and sees values as an ideal that will be possible to transform into action only after reaching a certain level of revenue/success.

There is nothing inherently good or bad in one or the other, but they represent two profoundly different ways of doing things.

As a founder, you need to know what type of company you want to build and what type of people you want to work with.

As a jobseeker, you need to know in which type of company you perform better and you feel better.

Go about it intentionally. There is nothing worst than finding yourself in the wrong group.