Tag: content marketing

Not like all others

FabrizioLeave a comment

Today is not a post like all others.

Because today I was given an award, and an unusual amount of people have turned their attention to my blog.

For a moment there I panicked. What am I going to write about? What can I say that is more meaningful than what I usually say? How can I make sure that I make no mistakes, that I find perfect words, that I give people what they want to read? How bad would it be to skip just one day?

And despite those thoughts still being there, I am happy I did not let them hold me back. I am happy I did not hide. Having a practice you can fall back on is comforting. It helps you fight resistance.

Tomorrow I will still be writing. That’s all that matters.

A small step

FabrizioLeave a comment

When you talk about change, you might get a lot of resistance or a lot of cheering. Most likely, a mix of the two.

In both cases though, you are not one step closer to the change you are seeking.

And that is because telling about change is only one small step on a highway that also features telling about change again, finding supporters and aids, telling once more, showing what change is, buying in those who are against it, preparing everyone for change, reshaping the change story and spread it a bit farther, measuring change, following up to change, and initiating what comes after change.

A meeting or an email might be a good start, they are never the end of it. Even when everyone agrees. Particularly when everybody agrees.

Ideas out

FabrizioLeave a comment

When you put your idea out, it is the whole world to you.

For anybody else, it is just one of the hundreds heard in the past few days.

This is a gap that drives a lot of misunderstanding (“that’s not what I meant!“), frustration (“they do not care!“), and missed opportunities (“I give up!“).

It is a gap that is your responsibility to fill.

And so, when you put your idea out.

Go straight to the point. We might get interested in the background story at some point, definitely not the first time we get in touch. What do you do? Why do I care? Keep it short, actually shorter.

Make it stand out. You will not break through the noise if you just repeat what others are saying. The way they are saying it. My idea will increase your team’s productivity! It will save you money! It will make your floors shine brighter! Pass.

Make it relevant. And I am not sure if I should rather say specific. Generic messages that aim for the masses are doomed these days. Aim carefully, and craft it as if your audience’s well being would depend on it.

Bandaid

FabrizioLeave a comment

When you launch a rebrand, it’s often better to just rip off the bandaid.

One piece of evidence.

Google launched Workspace today, as a replacement to Google G Suite offering.

Microsoft launched Microsoft 365 six months ago, as a replacement (?) to Office 365 offering.

Judge for yourselves.

Google Workspace above the fold
Microsoft 365 above the fold

Share it

Fabrizio1 Comment

If you have knowledge, share it.

If you have an idea, share it.

If you have a project, share it.

If you learned something, share it.

If you plan something, share it.

If you have a purpose, share it.

If you have experience, share it.

It is the best way to broaden your perspective and actually get things done.