Tag: communication

Three skills

FabrizioLeave a comment

Three skills you deeply need in every job.

  1. The capacity to manage expectations. When are things coming, why are we prioritising this over that, what is the focus for this quarter, why are we changing what we previously communicated. Do it often, be consistent, and be mindful of everyone who needs to be involved.
  2. The capacity to deliver on promises. Very much linked to number one, and arguably one of the biggest reasons why people fail at the work they do. It’s a matter of being proactive and realistic about what you can achieve, it’s about saying no and I can’t, then shifting gear towards number three.
  3. The capacity to focus. It’s impossible to set expectations or deliver on promises when continuously distracted by a new trend, a new urgency, a new need. Stick to it for long enough and build your credibility.

Start working on these today to get an insane edge in whatever role you want to master.

A viable option

FabrizioLeave a comment

When you are tired of an exchange – with a colleague, your partner, a friend, your kid – it’s ok to be the one stopping it.

We always want to win, but sometimes, oftentimes, sending the ball back to the opposite side of the court is just not worth it. Grab the ball, say that you are sorry, and move on.

Almost nothing in life is a battle with winners and losers. Renouncing is a viable option.

If it works with ten people

FabrizioLeave a comment

The idea that by hiring more you will get more business is flawed.

The idea that by implementing more processes things will be running more smoothly is flawed.

The idea that by buying a new tool your employees will suddenly start to make sense is flawed.

The idea that by acquiring more customers your product will finally take off is flawed.

Hiring, processes, tools, and customer acquisition are fantastic ways to achieve goals, but they do not work in the same manner in all contexts. And particularly, they are not a cure for some fundamental flaws your organisation might have.

A general rule of thumb: if it works with ten people, you are ready to move to one hundred, one thousand, one million.

If it does not work with ten people, though, it’s time to go back to the drawing board and find a new way to make it work.

Benefit everybody

FabrizioLeave a comment

Overpromising is bad not because you are going to disappoint others but because you are setting yourself up for failure.

Make the selfish decision to only promise what you can actually do.

It’s the kind of selfishness that benefits everybody.

One plus one does not equal sale

FabrizioLeave a comment

In the past four years, I have only replied to four cold outreach from sales or business development reps.

In two cases, I already knew the company. Their brand was so popular in my circle that I was just seeking an opportunity to work with them. When the sales reps reached out, I was sold already. I booked a meeting, and from there on it was just a matter of how.

In one case, the sales rep really put work and effort at personalising the outreach. I did exchange some emails with them, and the whole thing turned into a deal with another side of the organisation a few months later.

In one case, there was an offer for a €125 Amazon voucher to attend a demo. I did reply, the thing got too complex, and since I had absolutely no interest in the tool they were selling, I gave up easily and with a smile on my face.

I can’t say how many others I have gotten, but they all went to the trash bin or ended up accompanying some pungent posts on social media.

And yet, there is people that still believe that one plus one equals sale.