Tag: communication

Shout

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What is it that you have that others don’t?

What can you offer that is unique, difficult to replicate and of value?

What do you have to say that we have not heard a thousand times before?

If you try to get the attention with something that is in abundance, the only chance you’ll have is to shout louder. And that’s a lost game already, as you’ll always find someone who can shout louder than you (perhaps not today, but tomorrow for sure).

If instead your art, product, content, service is different, you have the option to shape your way to your audience, sit down and listen, learn, get better, make it better, and eventually establish a position that is going to be difficult to replace with something else.

It’s the power of relationships, after all.

The duality of change

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Change is natural, and yet we repeatedly fail to accept its nature.

We fail when we are the passive recipient of change, as we cling to what was before and find increasingly intricate ways to justify a position we often did not support before realising change was upon us. And we fail when we are the active agent of change, as we seem not capable to appreciate the difficulties change brings in others lives and allocate enough space for discussion and venting.

Change brings resistance and opportunities, dialogue and self-absorption, evolution and involution. It is a continuum of statuses, and where the people affected will eventually land highly depends on how deeply we appreciate the duality of it.

This is something to consider if we are interested in deep change. The alternative is to continue approaching change as a one-sided decision, hoping others will quietly resign to it.

DID marketers

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Marketers (but to be honest, this is valid for most business people) suffer from a clear case of dissociative identity disorder, what was once called multiple personality disorder.

On one hand, they are customers. And as such, they are for the most part frustrated and unsatisfied with companies and their services (and I mean services at large, including things such as content, information, knowledge, advertisements, etc.).

On the other hand, though, as soon as they step into their offices, they seem to forget about frustration and unsatisfaction, and they ask their own customers (both internal and external) to navigate through the same pointless odissey they so much hated up until few minutes earlier.

If we would cure this, if we would start concepting, designing, producing and distributing only the type of marketing we would ourselves be happy to consume in our free time, many of the problems of modern marketing would be overcome. And we could focus into winning people’s hearts and minds.

Delivery

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If all you give your employees are tasks, you can certainly expect them to execute them, perhaps even a bit before the deadline and with a little less resources than originally planned, sometimes with some more effort than it would normally require.

Expectations, though, should not be extended to the quality of their work (it will meet specs, and that’s pretty much it) and on their commitment to finding new ways, establishing new relationships, solving new problems, identifying new interesting questions.

If all you give your employees are tasks, delivery is pretty much all you can ask in return. And that’s not something you can change with a clap of hands.

Deferring

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How many tabs do you have open in your browser? How many emails do you keep unread? How many apps do you have on your mobile? How many books and articles on your “want to read” list?

In today’s world, full of information and distraction, we have the tools to keep things in a sort of limbo that we label “I’ll do it later”, or “I’ll do it when I have time”. Truth is, later never comes, because after all we never have time.

Deferring is no longer “doing later”, rather “doing never”.

The accumulation of digital stuff to consume clutters our lives, increases our level of stress, and makes us feel as if we have achieved very little in our day. We should increase our self-awareness and be brave enough to say: “Sure, it’s interesting, but I’ll never go back to it. Let me get rid of it, right away.”

All the space is precious, even when it’s not tangible, even when we do not pay for it. Reclaiming it means freeing energy for things that matter.