Companies are about to send a signal to Facebook. But a signal, as strong as it can be, is stuck in a single moment in time. What about when July is over? Losing 1% of ad revenue for one month is not going to change the way Facebook carries out its business.
So, what is next?
Most of us are on a journey to a better self, the best possible human being we can be at any given moment. And on such a journey, we are on our own. That does not mean we do not have partners, friends, parents and relatives, colleagues and peers, kids and acquaintances accompanying us and supporting us and giving us strength. What that means it that it is our responsibility alone to make decisions every day, at each turn, taking us closer to that better version of our selves.
Responding gently, rather than through clenched teeth.
Apologising, instead of waiting for an apology.
Saying thank you, instead of taking things for granted.
Sharing, instead of breeding narratives in our mind.
We are on our own, as they are on their own journey too.
Customer focus is not a marketing thing.
Every day, in every situation, we deal with customers. Sometimes it is people paying us money for a service or a product, more often it is a person we feel might be better off with a different perspective or performing a different action. Of course, calling all of them customers is reductive (and inaccurate), but the point is, you do not need to be a marketer or a sales rep to understand and appreciate the importance of customer focus.
If you want change, you need to read their minds, feel their pains, participate in their efforts, respect their ambitions, and craft your message in such a way as to converge with their world view at the right time.
All that is left is being stuck. And nobody is driven by that.
If you are about to go on holiday, the only obligation you have is to make of it a holiday for real. There is no urgency, last minute call, over time email, quick question, sudden change of plans, discomfort of your boss that makes it worth it change this.
Protect your time off and recharge the battery, your work will benefit from it.
Right is not a good way to describe your work and the work of your team.
Innovative, passionate, committed, engaged, consistent, challenging, concerted, exciting, inspiring, intentional, purposeful, additive, reinvigorating, ameliorating, thoughtful, driven. These are all better words to use when you talk about what you and your team are trying to achieve.
Do not settle for right, it is quite a capricious term.
You've got this 