Tag: bias

Inexperienced

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Would you rather.

Learn how to cook from someone who is cooking every day or from someone who has read a book about cooking?

Hearing how to establish healthy habits from someone who has done that consistently over a long period of time or from someone who knows all the theory behind establishing healthy habits?

Take marketing lessons from someone who has successfully established marketing functions at growing companies for years or from someone who has been working at an agency for the past ten months?

Read from a start-up who has just raised €500M or from a start-up who is celebrating their 1,000 followers on Twitter?

There are two lessons here.

First, be mindful about who is advising you.

And second, the safer choice between adding some more knowledge and starting to do the work is the latter.

Pumpkins

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Which do you prefer?

Having two perfectly carved Halloween pumpkins on your doorstep – you have commissioned a master carver to create the pumpkins, you have paid dearly for them, and that allowed your dear ones to keep busy doing their own stuff.

Or having two so-and-so carved Halloween pumpkins on your doorstep – you and your dear ones have carved them together, you had a good time, you made fun of each others carving skills, and you all cherish the memory when you pass by them now.

It’s the camel dilemma all over again, isn’t it?

And the way you choose one way or the other will tell much of the type of leader you might be.

An interview is two-way

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Your next boss is going to be disproportionately more important than your next role, your next company, your next sector. So, when the time comes for you to ask questions, be ready to interview them. A few ideas.

Tell me about the last time you changed your mind.

What would you do if a colleague and I disagree on how to move a project forward?

What were you doing at my age / at my level of seniority?

Tell me about the last organizational change you managed and what did you do?

What of my background do you find most interesting?

What is the number 1 problem you are trying to fix these days?

How would you react if I’d told you that I want to invest part of my working time for personal development?

I understand, it is challenging to get yourself to ask those questions. That’s because we have been told that during an interview, we ought to do anything to land the job. And that includes being nice and pleasant. And that does not include asking questions that might make the hiring manager uncomfortable.

But if they are uncomfortable with that, isn’t that a sign already? Does it not tell us they will be hiding when the time comes for them to support us? Or to tell us we are not doing a good job? Or to find a better role for ourselves, so that we could thrive in the company?

Interviews are always two-way. You can get better at extracting the information you need out of them.

Storytelling

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There are many ways to tell a story, but since companies find it so difficult, a good idea is to keep it simple and avoid overly complicated structures.

  1. The hero wants to achieve an ideal state.
  2. A challenge is holding them back.
  3. Your solution will clear the way and prepare them for the future.

Few pitfalls to consider.

  • The hero is never your product.
  • The more concrete and specific you can be with the challenge, the more it will resonate with the hero exactly at the right time.
  • The solution needs to be translated in the language of the hero, and it is never a list of features and spec.
  • You are gonna need different stories for different heroes (i.e. personas).

It’s not perfect, but if you are not already touching on these three points, in that order, in any conversation you are having with a prospect, this is a good way to wrap your mind around storytelling.

Replaceable

FabrizioLeave a comment

If you leave tomorrow, the company you work for will continue with their business as usual.

It doesn’t matter if you are doing great work. It doesn’t matter if everybody loves you. It doesn’t matter if your project has shattered all previous records, if the product you are leading is dominating the market, if your last campaign has brought in more business than all other campaigns combined.

It doesn’t matter if you are a regular employee, a manager, an executive, or the founder.

For as much as you think of yourself as the center of the world, most things will continue without you.

And that’s liberating.