Category: leadership

Free trialling trust

Fabrizio5 Comments

If you are considering offering a free-trial for your subscription-based service or product, you first need to answer the following question with great honesty.

Do you trust your service/product enough to believe customers will stick around after the free trial period ends? 

If the answer is yes, then all you need to get the interested customer started is their e-mail address.

If the answer is no, then of course you’ll ask them to fill a form, enter their telephone number and street address, and provide a valid credit card information before even getting started.

Resolutions

Fabrizio4 Comments

Few things to keep in mind as the year ends and we set out to achieve everything we have not achieved so far in the next 365 days. If you are going to set goals for 2019:

  1. Be honest, do not put on the list things you have never thought of doing before today, you are not doing this to impress anybody. Focus on what you know you can do but have just been too lazy, busy, distracted until now to do.

  2. Be measurable, as things like “be kinder”, “be better at …”, “do less of …” are perfect set-ups for failure.

  3. Be kind to yourself, remember that a year is long and unexpected things can get in the way. Perhaps you won’t get to 100% completion, and still 70-80-90% is quite good, and you will be proud of it.

Empower people

Fabrizio

Guy Kawasaki says that his elevator pitch, the way he introduces his work to others, is “empower people”.

That is a powerful and generous purpose. And the best thing about it, is that it does not end with winners and losers. You can always empower more, reach out to extra people who needs empowerment, spread your empowering word wider and farther, and inspire others to empower as well.

Eventually, you will not be left with less, and the world will be left with more. Empowering people is the ideal win win. We should do it more often.