Guy Kawasaki says that his elevator pitch, the way he introduces his work to others, is “empower people”.

That is a powerful and generous purpose. And the best thing about it, is that it does not end with winners and losers. You can always empower more, reach out to extra people who needs empowerment, spread your empowering word wider and farther, and inspire others to empower as well.

Eventually, you will not be left with less, and the world will be left with more. Empowering people is the ideal win win. We should do it more often.