Obligation

The reverence, adoration, awe reserved to people in leadership positions is what in most cases will make them lose their authority and power.

If you really care about the person, if you like them, want to work with them, want to learn from them, want them to stay in the job for as long as they decide to, then you owe them a challenge, a question, a contrarian point of view, a new idea, a plan they had not though about, a truth they did not want to hear. It is your obligation.

Absorbed

When you are absorbed into something for a continued period, you end up hating that thing, wanting to run away from it, falling for the first new object in front of you.

Of course, that does not reflect your true feelings, it’s just a reaction. To being depleted, to not getting where you want to go, to the fact you had to leave behind a lot of other different, possible things.

And of course, that is also the moment you have to stick with it. Take a break, leave it for a while, enjoy something less absorbing, and eventually go back to your obsession to find it renewed.

It’s the only way to become a pro.

Moments of tranquillity

We all have our moments of tranquillity. It’s when our breath is calm, our senses undisturbed, our mind dreamy, our body unshaken. In such moments, nothing bad can happen to us, and all the stories we tell ourselves are leading exactly where we want to go.

Of course, moments of tranquillity are volatile. Just make sure you notice them as they come and go.

Content frenzy

In the content frenzy of these pandemic days, there are few exceptions that stand out.

What the people at Velocity Partners (B2B marketing agency) did in their last newsletter struck me. Here is why.

  1. It is possible to use a widely overplayed concept (Working From Home) and one of the most frequently felt feelings nowadays (worry) and mix them together with a funny and relieving result.
  2. The content shared (as well as the tone used) denotes a crystal clear understanding of their audience, of their current pain points, of what they want to read right now, in this present situation.
  3. It is possible to call for a donation to a charity without going out of brand (the charity chosen is focused, specific, unknown to the masses) and without sounding cheesy or promotional.

Not ok

We are all facing an unprecedented situation, unrealistic expectations and an (even more than usual) uncertain future.

Let’s be kind with ourselves and each other, because things are very likely to not be ok for a while.

That’s fine, let’s do our best.