Two thoughts about the Uber campaign running in the UK emphasizing driver’s rights.

1. We have a company that leverages the way it treats its employees for an outdoor, B2C advertising campaign. That could be a first. It is a sign that customers are more considerate in their decisions, and the criteria on their radar go beyond product functionality and price.
2. Other taxi and ride-hailing apps have missed a huge opportunity to cover this space and dominate it. They gifted Uber with time to go fight in courtrooms and come up with a strategy that is the exact opposite of what Uber execs claimed only few months ago. Following the leader has taken them off track.