Share and celebrate your successes. And share and celebrate your failures too.

This is even more important when you are a leader. People learn from failures, more than they learn from successes. Failures make you more relatable, they help alleviating the pressure, and they allow others to prevent missteps, traps, biases. Indeed, sharing the stories of your failures is one of the greatest gifts you can give your team.

If you aim at owning your story, you ought to own your failures as well.

People pay more attention to, engage in more thinking about, and retain a more elaborate memory of negative as compared to positive events.

Bleadow et al., Learning From Others’ Failures