Change is difficult enough when it is us starting it. If we are asked to change for a cause that is not ours, that becomes a whole lot more challenging.
Consider two things.
Those asking for you to change should be less than those supporting you for who you are. When this is not the case, you might have to reconsider your circle, because the unbalance is probably taking a lot of your focus and energy.
Those asking for you to change might either be giving you a kick in the right direction or pulling you in their own direction. While we sometimes need the former, as we might be unable to see the change we need, we very rarely will benefit from the latter.