The ruler

We all measure success by some kind of ruler, and this ruler needs to have two characteristics.

It needs to be consistent. So that you can measure ups and downs over time, and maintain the course on the same objective (or set of objectives).

And it needs to be relevant. To you, and to those you seek to serve, your audience, your people.

If you change the ruler, distort the scale, zoom in and zoom out, what you get is not a consistent and relevant measure of your success.

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