Just because something is easy, it does not mean it should not matter.
Easy has a tendency to go unnoticed, to not be motivating enough, to be left out of curricula, cover letters and history, to be frowned upon, to be looked at with skepticism, to be considered as something anyone can do, to be the last task on the list, to be left behind.
The truth is, regardless of how easy something is, it still needs to get done.
And doing does matter. Always.