The art of saying something

There are a few things an organization should consider if they decide to release a statement, publish a social media post, say something about the events of these days.

First, make sure the words shared are considered and consistent. Nobody needs more rage, nobody wants your organization to use this to clean their slate or take the spotlight.

Second, understand that you will have to take a stand. Now is not the time for long sentences, ambiguous words, balancing acts, politics and public relations.

Third, appreciate that silence is just a fake option. You might decide against going public with your thoughts, and in doing that you are clearly signalling what your organisation stands for.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s