Seeking attention

Pure advertising is still something many companies invest heavily into, often along with the complementary public relations. I am sure they are important and they matter to some brands, but before putting resources behind it, particularly startups and small business should consider one simple fact.

People hate advertising so much that when given the choice many prefer to pay to skip it.

Netflix (vs cable TV), Spotify, YouTube are the most popular examples. And if that’s the case, what kind of attention will your ads get the next time they air?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s