Pure advertising is still something many companies invest heavily into, often along with the complementary public relations. I am sure they are important and they matter to some brands, but before putting resources behind it, particularly startups and small business should consider one simple fact.

People hate advertising so much that when given the choice many prefer to pay to skip it.

Netflix (vs cable TV), Spotify, YouTube are the most popular examples. And if that’s the case, what kind of attention will your ads get the next time they air?