The stories we tell others, the ones we use to buy people into our cause, to inspire action, to convince buyers that our brand is better, to present ourselves and the work we do.
They are not lies.
They are ideals waiting for an audience.
The stories we tell others, the ones we use to buy people into our cause, to inspire action, to convince buyers that our brand is better, to present ourselves and the work we do.
They are not lies.
They are ideals waiting for an audience.
