News, magazines, social media, broadcasters, experts, webzines, blogs, radios.

They are all out there fighting for our attention. And of course they exaggerate the things they say and they write.

Here’s a double reminder, particularly useful in these days of overexposure and quick bursts of fear.

As consumers, we can decide what to dedicate our attention to. It’s often not easy, but we can concentrate on the job we are here to make and cut out all the rest. No matter how dramatic, alarming, important the news of the moment is framed to be.

As content creators, we have a choice to make between trying to shout louder and use a softer tone of voice. If we decide for the latter, it will be tougher at times. But when we go for the former, the message we want to share will simply fade in the overwhelmingly buzzing noise that jams our audience’s ears at all times.