Some problems would greatly benefit from a more customer centric approach.
One of them is cybersecurity. We all laugh at how silly it is to use “1234” or “p4ssw0rd” as credentials to access any type of service, and we all know we should not use the same password on different websites, or stick the password on our computers. And yet, most people do just that. Because keeping in mind more than a bunch of easy-to-remember passwords is taxing, because not all are aware of password managers softwares (they don’t come preinstalled in your devices), and because even when you install one you realize that the experience is not exactly easy – between syncing across devices, two-factors authentication, master password recovery, and whatnot.
If change in the world is what we seek to achieve, we need to be brutally focused on how the people we want to change go about their routines, what they care about, why they should even bother, and what we can do to actually enhance their lives while change makes it course. Resistance and indifference is the other side of the coin, and in some cases it might mean a whole lot worse consequences than the failure of a business.