Is Faceapp sending your picture and personal data to a shady Russian firm that will use them against your will for illecit purposes?

Two considerations about the question that has dominated the internet in the past weeks.

Number 1, the level of mistrust towards tech companies is continuosly growing. And for good reasons. Faceapp is not alone in telling users that the company owns everything that is uploaded on their servers. After recent scandals, people are sceptical and ask good questions about what is done with the data they share within apps and other online services. It’s absolutely legitimate, and it’s fair.

Number 2, even if the question is asked, we are no longer very good at waiting for an answer, or demanding that the answer is in line with what we would consider a proper use of our pictures and data. If others are sharing how they will look like when they will be old, so should we. The rest is background noise, because the truth is we do not really care. It’s absolutely natural, tech companies know that, and they leverage the power of cheap and convenient.

Until we pick fair on everything else, in every situation, even when it’s expensive and difficult, we can’t expect others to be fair with us.