There’s a question you can ask (yourself or your team) every time you are working on a piece of copy to communicate your brand, your product, your company. Say, for example, you are working on the copy for the hero of your website. The question is:

How many companies could claim exactly this?

We believe in making people’s life easier.

Powering digital transformation.

Shape the world we live in.

Smarter business tools for the world’s hardest workers.

The best customer experiences are built with ______.

All-in-one inbound marketing software.

Help Desk software for personal and connected customer service.

Fastest and easiest way to invoice your clients.

Search 1,346,966,000 web pages.

The search engine that doesn’t track you.

Connect to your customers in a whole new way with the world’s #1 CRM platform.