A couple of old frameworks to help think about communication, at a moment when communication is everything and is greatly misunderstood.

First, the maxims of Grice.

Quality – Make your contribution one that is true.
Quantity – Make your contribution as informative as is required (no more).
Relevance – Make your contribution relevant, pertinent to the discussion.
Manner – Make your contribution clear, brief, orderly, avoid obscurity and ambiguity.

Then, the Buddhist four gates of speech.

Is what I have to say true?
Is what I have to say necessary?
Is what I am saying kind?
Is it the right time?

Writing, speaking, in general communicating without having these in mind generates weak and unaffecting communication.