You choose to lie

It is possible, some would say even easy, to lie when you advertise something. When all you care about is getting few more clicks, a bunch more registrations, a bump in your growth line.

There are different types of lie.

The first type of lie is the one that promises. “Buy this and you can be this”, “Register to our webinar and you will find your path”, “Become a pro in few steps”. It is a pretty common strategy, not inherently bad, and it becomes a lie when the promise is simply too much to deliver for what you have to offer.

The second type of lie is the one that misdirects. Wendy’s did not get 300,000 more followers on Twitter after their social media marketing people attended the promoted course. Not to mention that, without context, we do not really know if those 300,000 more followers were or were not a good thing for the company.

The third type of lie is the one that seeks approval. 508 people rewarded this course with 5 stars out of 5 (in average). Of course, there is not way to read the reviews, or the feedback given by any of the 508 people. Be it enough for us to know that’s the case.

It is indeed easy to lie when you advertise something. Is it worth it? Does it get you to where you want to be at the end of the game? That is a whole different matter, one that should get most of your attention.

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