Tag: writing

Seeking locks

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You can have some skills, or you can ask what skills are needed.

You can have some needs that you aim to cover with one of your demotivated employees, so that their motivation will be high again. Or you can ask them how they want to be motivated and build a playground for them to go do what they love.

You can have a wonderful idea, or you can see where there is a gap in the market and try to cover that.

You can force people into complying into what you believe will work, or you can ask them what’s their way and ensure they can pursue that.

At the end of day, it’s once again about keys and locks.

Are you a maker of keys or a seeker of locks?

Hitting a wall

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When a plan hits a wall, two questions can help.

What do I know today that I did not know when I came up with the plan? This will tell you if the conditions have changed, if the stop came because of that, if there are shifting forces that you underestimated. It tells you whether the general direction is still valid.

To what degree do I still believe in the original plan? This will tell you if you are still committed or if it’s time for a change instead. It help you stay clear from easy, short-term fixes, and it tells you whether it’s worth it to try once more.

Rest assured, most plans hit a wall at some point.

Alert

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You always have something to learn.

Even when you are on top of your game, even when you have been around for decades, even when you are the number 1. There is always something more, or something else.

Keep your senses alert. Not because you should not rest or because you should always stress, but because there are still opportunities to learn something new.

And that’s the essence of life.

Tell stories

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Tell about yourself with examples.

You are not self-motivated, you have started your own solo business and grown it to 200k ARR.

You are not a team player, you have joined a team and found a way to help your peers get the recognition they deserved.

You are not a marketing professional, you have researched audiences for five companies and found the most effective way to build a connection with their audiences.

Don’t tell about labels, tell stories.

That’s how you are going to win us over.

Note: It’s just as valid for products and services.

Do unto others

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Do unto others what you would like them do unto you.

Isn’t that THE golden rule?

Be kind to others if you want them to be kind with you.

Be honest and trustworthy with others if you want honesty and trust.

Don’t cheat on others if you don’t like to be cheated on.

But also – with a marketing twist.

Don’t put out there content you would not read yourself.

Keep your forms simple, as you like them when you are the prospect.

Don’t reach out to people after one signal, since you don’t want to book a meeting after downloading a guide.

It’s a golden rule indeed, yet one we fail to practice often.

And the main reason might be that we are inclined to believe that we are somehow special, that we are worthy of forgiveness, that we (and our product, and our services) will always get a second, and a third, and a fourth chance.

The harsh reality is that we are not.

So, do unto others what you would like them to do unto you.