Listening truly is the only skill you need.
And if you are in a position of power, you need it twice as much.
Tag: values
To market marketing
Marketers market products. And marketers also market marketing.
Some are good at the former, few even understand that the latter is just as important.
To market marketing means promoting the role of marketing internally. It means asking around what the expectations around marketing are, kicking off a dialogue, setting and reporting on the right metrics, being consistent at building a narrative that supports all of the above.
When marketers do only market products, you see marketers going around and trying to apply the same tactics in completely different circumstances. Then coming up with a new fad to try and keep things fresh.
Marketing is a practice, not a campaign.
A grateful list
When your mind goes to a bad place, focusing on all negative things, feeling as if every event is against you. Try to name one thing you are genuinely grateful for, or happy for. Then continue working on that list.
It might prove challenging at first, yet it works.
What we perceive is often not what is happening. We need to train to make the distinction.
Promote mistakes
Speak about your mistakes often, particularly if you are in a position of power. Tell about what went wrong and what you did learn. Anticipate how the next time will be.
It’s also a great way to assess people around you and the environment you are in. If you recently joined a company, and nobody talks about mistakes ever, particularly when everyone is listening, that is not a company that knows how to learn and promote innovation.
Mistakes are essential. Promote them to become better.
Not getting it your way
Being around others means that most of the times you will not get it your way.
You can fight that. Most bad managers do. Parents and kids alike often do. Partners sometimes do. And that rarely changes the fact that you will not get it your way.
Better to embrace it then. Allocate space in your plan – both mental and physical – for others to be. Be ready to accept and flex boundaries. Clarify where the limit is and stick to that in all circumstances.
We are all in it for our own betterment.
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