Tag: values

In the middle

FabrizioLeave a comment

As it often happens with complex issues, even the discourse around the current pandemic has been shrinked to a binary matter: economy vs (public) health.

And of course, as with any complex issue, there is much more to take into consideration. There is the problem of parents who are taking care of their kids full-time while also working. There is the problem of foreign students who can’t support themselves for the lack of part-time and seasonal jobs. There is the effect of high level of stress and anxiety on the general well-being, that clearly mostly affects those who already face difficulties in a normal situation (and not only in the US).

If we want to move past (and forward) this serious situation, picking a side is probably not the wisest thing to do right now. Let’s stay in the middle instead, let’s listen to and appreciate the various stories that are emerging, and let’s together envision a future where greys are not squeezed for the sake of polarization.

A new wave

FabrizioLeave a comment

Three opportunities for a new wave of social media.

Subscription based – As they say, there is no such thing as a free lunch. Social media is no exception. For years, we have thought it was free (or very cheap, if you are an advertiser), but the costs we have all been paying are actually higher than most can appreciate. Asking the audience to pay a subscription fee would force social media to actually narrow their scope and become niche products that need to innovate to thrive.

Verified identity – The past few years have proven that anonymity online is not going to work. Opening a social media account should not be as easy as getting a new e-mail address, and the part of audience that should not be allowed to use them (kids) need to be forbidden access right from the get go. People are not as toxic when their name and reputation is on the line, and that would go a great length to make social media a more pleasant arena.

No second guessing – Algorithms behind timelines and promoted content are hugely unsatisfactory for the audience. What if instead their task would be to ask? Interruption is always annoying, and banner blindness has been discussed and studied for at least twenty years now. Putting people back in charge of what they are offered (also in terms of ads) can only increase engagement and make for a better user experience.

Weak signal

FabrizioLeave a comment

Companies are about to send a signal to Facebook. But a signal, as strong as it can be, is stuck in a single moment in time. What about when July is over? Losing 1% of ad revenue for one month is not going to change the way Facebook carries out its business.

So, what is next?

Better self

FabrizioLeave a comment

Most of us are on a journey to a better self, the best possible human being we can be at any given moment. And on such a journey, we are on our own. That does not mean we do not have partners, friends, parents and relatives, colleagues and peers, kids and acquaintances accompanying us and supporting us and giving us strength. What that means it that it is our responsibility alone to make decisions every day, at each turn, taking us closer to that better version of our selves.

Responding gently, rather than through clenched teeth.

Apologising, instead of waiting for an apology.

Saying thank you, instead of taking things for granted.

Sharing, instead of breeding narratives in our mind.

We are on our own, as they are on their own journey too.

Converge

FabrizioLeave a comment

Customer focus is not a marketing thing.

Every day, in every situation, we deal with customers. Sometimes it is people paying us money for a service or a product, more often it is a person we feel might be better off with a different perspective or performing a different action. Of course, calling all of them customers is reductive (and inaccurate), but the point is, you do not need to be a marketer or a sales rep to understand and appreciate the importance of customer focus.

If you want change, you need to read their minds, feel their pains, participate in their efforts, respect their ambitions, and craft your message in such a way as to converge with their world view at the right time.

All that is left is being stuck. And nobody is driven by that.