Tag: values

Feel, think, and behave

Fabrizio3 Comments

If you tell me you will increase my productivity, that’s an idea that comes and goes very quickly.

If you tell me you will cut the time it takes me to translate my research into deliverables for my stakeholders, that’s a much more difficult idea to shake off.

If you tell me you will improve my efficiency, that’s an idea that comes and goes very quickly.

If you tell me you will provide a platform where I can store, search, and analyse all customers’ feedback, that’s a much more difficult idea to shake off.

If you want me to be interested in an apartment, and all you show is the floor plan and the energy consumption, you would probably be much more successful if you would take me on a tour of that apartment well furnished and decorated.

If you are asking me to buy a new car, you should not stop at the pictures and the range of colours it comes in, but you’d better give me the keys and let me drive it for a couple of hours.

Doing marketing is easy.

Doing marketing that changes the way people feel, think, and behave is not.

And it is the most beautiful thing in the world.

Fear to lose

FabrizioLeave a comment

When the main driver is the fear to lose what one has achieved, most likely there will be poor decisions, regret, and misery.

We need to be able to maintain a distance from our achievements. By all means, let’s be proud of them. But also remember that our job, our role, our income, our wealth, the praises we receive, the targets we met, the network we built. They are not a measure of our worth.

Nurture practices instead, craft a purpose that gives you meaning, stick to values you feel are right. Focus on what is in your power. That’s when you realize that when you fall, your foundations are solid, and you will have plenty of occasions to start afresh.

You will also find that you will fall less and less often.

Perhaps because we are all falling all the time.

Solution mode

Fabrizio2 Comments

Few things we should avoid saying in response to somebody who is coming to us with an issue.

You are wrong.

Don’t worry.

You are looking at it in the wrong way.

Well, that’s life!

What were you expecting?

I have no idea what you are talking about.

It happens to me all the time, but worst.

And it’s not that we should avoid them because they are mean, or wrong, or not helpful. We should avoid them because they do not allow the space for a deep conversation to happen.

The person coming to you will not learn anything new about how they feel and what the issue exactly is. You will not learn anything new about how you feel and what the issue exactly is. And perhaps even more importantly, the next time the person will not come to you to express concern.

Try instead unlocking deeper layers with open questions.

How does that make you feel?

That sounds important, tell me more about it.

It feels like a lot to take, what do you think?

And of course, sit down and truly listen. You cannot solve this right there.

No idea

FabrizioLeave a comment

While everyone talks about Salesforce buying Slack, it is interesting to look at how Slack came to be.

Its founder Stewart Butterfield really wanted to make a great video game. He first tried with a game titled Game Neverending. You have never heard of it, because it failed, but putting together a bunch of features they had developed for that game, Stewart and colleagues came up with Flickr. Which you might have heard of, and sold to Yahoo! for 20 something million dollars. Later on he tried again, this time with a game titled Glitch. Fortunately for him, that did not work either, and while developing the game, Stewart and colleagues had put together a funny tool for internal communication, that later became Slack.

The point is, Stewart had no idea. He did not have any great master plan to build Slack (or Flickr), any recipe for the success of his video games, any routine or ritual that would make him smarter, faster, eventually richer.

He was lucky.

And he was (probably still is) in the habit of doing.

Now you can go and read “The 3 steps to make your startup successful”, or “Rich entrepreneurs typically do these 5 things (first thing in the morning)”.

Or you can start shipping. You already know what and how.

[…] this, by the way, I think is the greatest software development methodology that’s impossible to replicate, which is, don’t think about what you’re doing, have no ego. There’s no speculation, there’s no, “I can imagine a user would want to.” To spend a minimum number of minutes addressing the most aggravating problems that you have, and just use it, and then see.

Stewart Butterfield, Masters of Scale

Ramble

FabrizioLeave a comment

Be careful when you speak without having your ideas clear.

Particularly if you are in a position of power.

Too often half formulated ideas, biased opinions, personal preferences become some sort of a norm in a small, vertical group. And the norm is always difficult to challenge and to change.

You owe it to the people around you.

If all you can do now is ramble, now is a good time to let others talk.

P.S.: How worst is this nowadays with the widespread use of tools such as Slack or Teams! It would really be great if companies would stop to look at tools as solutions, and rather train their people in their usage and best practices. Companies are not ready for instant communication.