Tag: values

From the inside out

FabrizioLeave a comment

If only should be the last resource when we are trying to find a reason. In reality, we often use it as the go-to excuse when we are trying to hide.

If only the weather was good, I would go for a walk.

If only they would care, I could publish more articles.

If only my boss would get me, I would finally be promoted.

If only my partner would listen, our relationship would be fine.

Many situations are better approached from the inside out. What can you change? What can you control? What are the things you are going to do no matter what?

When you do that, if only fades away. And you will find there is more you can do to change the narrative you are stuck into.

Your winning way

FabrizioLeave a comment

This way of doing marketing does not work for everybody. In fact, it probably would not work for your company.

But it works for Balsamiq.

I guess the point of this story is the following.

Before jumping into a funnel carousel, before starting to talk about MQLs, SQLs, and SAOs, before paying an agency to figure out your business model and your brand, before running around optimizing the optimizable and hacking the hackable. Take a deep breath.

Find a way that works for your customers and for your business. A way that reflects your values, your purpose, the change you want to see in the world. A way that you are proud to promote, that your leadership is proud to promote, that your employees are proud to promote. A way that lets you build a sustainable business where you and your team are the ones defining success.

There is no other way. It’s your winning way.

The sum of small things

FabrizioLeave a comment

We all like a hero story, and a very heroic idea is that our lives, our careers, our relationships (and sure, also our marketing efforts) will be memorable because of a few big moments.

There are two problems with this approach.

First, it sets a waiting attitude. We wait for something to happen, and even when we intentionally work to make it happen, the focus is always on that wonderful moment that will magically fix everything else.

Secondly, it makes us stop caring about the small things. The idea is that details or small items do not matter because they will not make an impact.

*This is, by the way, also the reason why we say yes so often. We measure the social downside of saying no against the tiny effort of saying yes to a short meeting, a tiny task, a small favour. While actually we should measure that against the long-term accumulation of small things that prevents us from achieving anything.*

It is the sum of small things that gives purpose and meaning.

And small things are here and now.

Be ready to embrace and protect them.

Others won’t do it

FabrizioLeave a comment

If you can’t keep your word, others won’t do it for you.

If you can’t deliver your project in time, others won’t do it for you.

If you don’t believe in your strengths, others won’t do it for you.

If you can’t find it in you to show up every day and deliver, others won’t do it for you.

If you can’t be compassionate towards yourselves, and understand when you have hit a rough patch, others won’t do it for you.

If you can’t accept that most of what’s happening is beyond your control, others won’t do it for you.

If you can’t say I am sorry and take action to repair, others won’t do it for you.

If you won’t take a stand, others won’t do it for you.

If you stop caring, others won’t do it for you.

If you can’t commit to self-awareness, others won’t do it for you.

If you won’t pursue a balance in your life, some sort of contentment, others won’t do it for you.

It’s all there is.

It is you.

One story

FabrizioLeave a comment

When all you hear is one story, that one story is going to be your reality.

This is what happens to all of us, more often than we like to admit. It happens when we get stuck in a bias. It happens when we feel everything is wrong. It happens when we are sure we will succeed this time. It happens when others are an unknown “they”.

We need to make an effort to be listening to at least a second story. And then a third, a fourth, a fifth ..

The fact is, nowadays there is no excuse for us not to do that with intention.