Tag: team work

Uncomfortable

FabrizioLeave a comment

When you feel uncomfortable, the first immediate reaction is to point the finger and fix something outside of your reach. You might yell, give clearer instructions, take ownership, write a negative review, demote, reject, shut down.

But of course, that works (for you, perhaps) only until the feeling is back – for the same reason, or a different one.

And so, a better approach is to ask: What is this? Where does it come from? What can I do to make the feeling bother me less? (vs. What can I do to make the feeling go away? – which often leads to one of the reactions above.)

You might even end up getting rid of the feeling altogether, but that is not the point.

The point is being with, letting go, accepting.

Because, in the end, it’s not that bad.

Easy to copy

FabrizioLeave a comment

To promote a new grocery delivery service, you can talk about how fast it is, how easy to use it is, how convenient it is.

Or you can build a community around unique recipes, with ready-made ingredient packages available for purchase, a weekly menu-planner that takes allergies, calories, habits, and personal preferences into consideration, and some way for the users to contribute (pictures, comments, own recipes, etc.).

Of course, if you can leverage both, that’s fantastic.

But things like fast, easy, and convenient are easy to copy.

What to do with ideas

FabrizioLeave a comment

If you have an idea and you keep it to yourself, it is most likely going to die in a sea of distraction, busyness, and contrasting opportunities.

If you have an idea and you share it with someone, it might still die, but it might also grow stronger and find a sounding board.

If you have an idea and you make it public, it will stick around and eventually find its way to those who care.

Two outcomes

FabrizioLeave a comment

Most of the decisions we take bring change in other people’s lives, jobs, situations. And they might not be just ready to accept that.

When involving people in the decision itself is not possible, you need to at least allocate time for them to digest it, settle into it, and decide whether they are going to stick around or not.

And you need to be open to both outcomes.

Different meals

FabrizioLeave a comment

Everyone can do marketing.

It’s something most marketers have heard at one point or another of their career.

Of course, what that means is that everybody can do marketing tactics. Or even better, everybody can think of marketing tactics.

Because marketing tactics are intuitive and they are something we are exposed to (as consumers) every single day.

Where marketers can get a real edge, though, is using those tactics within the framework of a marketing strategy that fits the specific market. And do that consistently and over time, measuring results and getting better.

That’s not something everyone can do. It is actually something most people struggle to wrap their minds around.

You might think about it this ways.

On one side, you have the day when you just open the fridge, pick whatever it is that is in there, and try to organize some decent food for you lunch.

On the other side, you have the day when you plan your meal, you do grocery shopping accordingly, you follow a recipe a dear friend shared, and you end up with exactly the dish you wanted to eat.

I know which one I prefer.