Tag: social media

Criticism

FabrizioLeave a comment

What you do is always going to be met with criticism.

Not everybody is going to like it, not everybody is going to agree with it, not everybody is going to want to hear, read, listen more.

The way you approach this basic fact is going to determine how much you are going to achieve. Make it a focus, try to change minds, invest in proving them wrong, and you will be depleted in no time. Take it as an assumption, filter what can help you, muscle through the rest, and you’ll have a real shot at unleashing your potential.

You are not here to please everybody.

Doing nothing

FabrizioLeave a comment

If you want to get everything done today, you will most likely end up doing nothing.

If you keep your queue open to the latest request, you will most likely end up doing nothing.

If you force yourself to do a task when you are just not in the right mindset, you will most likely end up doing nothing.

If you put yourself at the center of a mass distraction, you will most likely end up doing nothing.

If you are asked to explain what you do as you do it, you will most likely end up doing nothing.

There are plenty of ways to do nothing, and arguably just one to actually achieve something.

Take control of your attention.

Apple

FabrizioLeave a comment

The fact that Apple goes against Facebook (and others) on privacy matters should not come as a surprise.

Apple is the company of the 1984 commercial. It is the company of Think Different. It is the casual and relaxed guy opposed to the formal and uptight adult of the Get a Mac campaign. It is the solitary teenager who makes us cry in Misunderstood.

Few companies have managed to maintain such a consistent brand over decades.

Apple is the company against the establishment and the common way of thinking.

And now that they are part of the establishment, they still find ways to be consistent with their brand.

They have won already.

Comment section

Fabrizio3 Comments

Why do you commit to a heated discussion in the comment section of a social media post?

If it is to share your opinion, display your wit, dispense your humour, a better way is to create your own post, article, story, and share it with the world.

If it is to change minds, a better way is to engage in a one to one conversaton, and be prepared to be changed as well.

If it is to spend some free time, a better way is to read a book, go for a walk, watch a movie, reach out to a friend, play with your kids, or really anything else.

If it is to avoid work you don’t want to do, a better way is to find work you actually want to do.

There’s really no reason why one should commit to a heated discussion in the comment section of a social post. Yet those happen every day. And people lose their energy, focus, and minds to this activity.

Get back control.

The dumber marketer

FabrizioLeave a comment

Is being dumb giving you an edge in marketing?

I am not talking about a lack of intelligence, but rather of a genuine, näive ignorance around topics you probably can never be very sure about.

Why is this campaign working?

What do you mean by that word you are using so frequently in your copy?

What is our ideal customer? Where do they hang out? What do they care about?

Why is this blog post performing way above average?

Do our visitors approach our resources in terms of “case studies”, “videos”, and “whitepaper”, or are they seeking information about what type of customer, what use cases, what pain points?

Are we expressing our product this way because it is comfortable for us or because it makes sense to our target customers?

I am not sold on the idea that being certain and confident is a good thing in marketing. What worked yesterday, what is working today, will probably not work tomorrow. What worked for that campaign, will probably not work this time. What worked in one company, will probably not work in the new one.

So, is the dumber marketer the one who is going to ask those questions?