Details matter. Nowadays more than ever.
Particularly in marketing, in content marketing, details are a big part of the story your brand wishes to tell. It is difficult to fake details, and so they end up being the best representation of what an organisation stands for. They are what you do when nobody is watching.
Details set the tone for the conversation with your audience, they are how others look at you and remember you. And equally important, they are what makes you feel better about the work you do.
This is why I stop in awe when I see examples such as these.