Once you have put something out in the world, it is your responsibility to ensure it is used in a proper way.
Shifting the responsibility to users and customers is just spineless.
Tag: sales
Lazy adjectives
A pervasive offering is not going to make you win.
A best-in-class solution is a fake promise.
Seamless integration with other tools is a given.
An optimized tool to increase productivity is just not enough.
A customer-driven way to increase leads is meaningless.
Unless it is to describe something that’s truly making you stand out, avoid using adjectives in your copy. Their use is inflated and they do not add any meaningful hint at the value you deliver.
They are a lazy shortcut.
Take the time to explain instead. In as little words as possible. In a clear language. In words your audience can relate to (and other audiences can’t).
Do the work.
Seek outliers
If you seek change, looking at what the person sitting next to you is doing won’t help much.
At best, it will make an easy excuse to use when you want to fall back to your old habit.
Go as far from the mean as you can, instead. Learn about what’s been tried a few times only, about what’s new, about what’s not been tested yet.
Seek outliers.
That’s the path to change.
Prepare the ground
Prepare the ground for your team to shine.
Ask them. Even better, listen to them. Watch them and understand them. Then, set out to do what leaders are responsible for.
Your success is measured by the success of those that call you boss.
Aligning
Internal alignment is often that spot where every manager in the organization is happy, while everyone looking from the outside (customers included) have no clue what is going on.
Aligning is important, but it needs to happen on broad topics. Values, principles, long-term targets.
When alignment gets down to the tactics, to the details, it turns into agreement. It becomes a patchwork that at best reflects the ego and desires of a limited amount of people.
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