When everything is important, nothing really is.
Because people have a limited amount of resources to dedicate to you and your agenda. And so, if you aim at keeping their attention high at all times, with one request after the other, all in the same tone, with the same gravitas, delivered with the same sense of urgency, you will eventually exhaust them.
Choose what is important carefully and dedicate to it most of your (and others) efforts.
We wonder what is acceptable, what is right, what makes a good wife or a good husband, what makes a good parent, a good friend, a good employee, a good colleague.
And while wondering that, we often take an outside perspective, as we put most of the emphasis on what others think.
But what is acceptable for us? What do we believe is right, wrong, good, fair, worthy of respect? Where do we draw our line? And what are we going to do to make it so others will accept that?
Those are way more interesting questions.
To go big, you have to go small.
To become a master, you have to narrow your focus.
To grow your company, you have to narrow your target market.
To make your job profile stand out, you have to narrow (and perfect) the things you tell about.
It is counterintuitive, and that’s why so many people get this wrong. But the only way to go big, is to go small.
Not everything that you like, that you want to do, that seems interesting, that you are committed to, comes easily. Sometimes the pursue of that thing means you get stuck in other aspects of your life, simply because you are left with no energy for them.
And so, it might be a good idea to put that thing on hold, to wait for a better time, to progress on other fronts. There’s nothing worst than achieving something when knowing that all the rest has been left behind.
In dark times, solitude is never the answer.
Because in solitude the darkest narrative becomes the only possible one. There is no escape to negativity and self-pity if we don’t connect, don’t open up, don’t reach out.
The good news is, solitude is a choice.
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