What moves the change you seek to make?
Anger, frustration, revenge, self-affirmation, fear. It is human to feel all that. Yet, while they are great fire to start the fuse, it’s better to move past them as the explosion approaches, else they will spread.
Empathy, kindness, joy, selflessness, care. They are much slower to burn, more complicated to find and express. Yet, when they reach the core, that’s the type of enthusiasm that sticks and scales.
There will never be enough of that.
More and more, I find that taking a walk in the middle of the day is helping me to recharge, refocus, and gives me space to explore new ideas. Often those ideas are the ones I stick to later in the day, the ones that get me unstuck.
Give it a try.
Walking occupies us just enough to help us stop thinking about whatever it is we were working on, but not too much as to prevent mind-wandering. It’s the perfect gateway into the subconscious mind and for stimulating creative insight that can help us overcome mental gridlock.
Brad Stulberg, Steve Magness – Peak Performance
To find out what you actually want, your purpose, the reason why you wake up every day, you have to ask yourself the question multiple time.
Because the first time you give an answer to “what do I want?”, that usually has to do with an immediate need. A job. A promotion. A partner. A house. You might get that, and then get tired very easily very soon, as it’s not what you are really after.
What do I want?
A job.
What do I want?
A job in marketing.
What do I want?
A job in marketing that gives me the possibility to share my experience and knowledge.
What do I want?
A job in marketing where I can lead a team to be able to share my experience and knowledge.
What do I want?
A job in marketing where I can lead a team to be able to share my experience and knowledge, and that will also allow me to spend enough time with my family.
What do I want?
A job as marketing lead, in a country where I can have a good work-life balance.
What do I want?
A job as marketing lead in Finland.
What do I want?
I want to build and lead the best Marketing team in the Nordics and together change the way marketing and communication are perceived and delivered.
It’s a long way to get to what you want, but it’s purpose what you are seeking, not the quick resolution to a pain you might be feeling momentarily. Keep asking the question until you get there.
When you treat people as if they are going to cheat or take advantage of you, one of two things is going to happen.
Either they will cheat and take advantage of you – if only because that’s what you will read in their behaviour, no matter what they actually do -, or they will stay clear of you and look for somebody who sees in them more positive potential.
Build a system based on unconditional trust, instead, and take specific and appropriately directed actions the few times trust will be put on the line. You’ll be surprised with how much time you and people around you will save, and how much more inspired and inspiring the whole environment will be.
Are you building thought leadership or are you looking for leads?
It might seem like it’s just a marketing question, but it is actually much more than that.
Are you establishing deep connections or are you greeting everybody and move on?
Are you here to make a change or to share your numbers?
Are you interested in telling a story or in surfacing shortcuts?
Are you creating or copy-pasting?
And the one that I personally prefer.
Are you for quality or quantity?
Certainly, the two can be simultaneously present. And yet, you can’t go all in on both. Eventually one will prevail, projecting your work in very different directions.
Also, the more you stick with one the more difficult it will be to move onto the other. But this is more true when the movement is from leads to thought leadership. So, the idea that “we are going to do quality work when X and Y will happen” is a mirage.
I bet you already knew that.
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