Within you

When you scream, scratch, offend, shut down, retort, bite, barricade, wound.

That’s all about you, isn’t it?

It’s not the situation, the others in the room, your boss, your partner, your kids.

It’s something deep down within you.

And when you are calm, the most you can do is go and search for it, label it, put it to rest.

It will be easier the following time.

When times are tough

The surest and fastest way to get unstuck is to bring in a different perspective.

A therapist, a coach, a colleague from another team, a mentor who’s been there before, your partner, a friend, a business advisor, a marketing agency, a freelancer.

Make that connection when times are tough.

Actually, make the connection when times are good so that you can leverage it when times are tough.

No, thanks

What is valuable to your audience?

We design experiences with our own benefit in mind, trying to make life easier for us, adding an additional step so that we don’t have to do some more work.

And the burden of all this, of course, is on the user. Who has options and kindly says, no thanks.

A matter of responsibility

Feedback is not a command. Yet many, both givers and receivers, take it as such.

Feedback is a way to open the mind to a different approach, to something that had not been considered, to a new interpretation. Then, it is up to the receiver to filter it with their knowledge, expertise, purpose, to decide what to keep and what to let go.

Feedback is no judgement and no decision.

At any point, the receiver has the power to decide on the actions that will be taken. They are responsible for the final results.

Exactly the same

It’s not enough that you make your story clear for yourself. You also have to make it clear for those you serve.

Most companies have a clear idea of why they are in business, of the problem they solve, of the new world they want to build. But then they stop there. They fail to put in the work that is necessary to spread the word, to tie goals into their vision, to buy others into their perspective. And that’s why most companies feel like they are exactly the same.

Differentiation also means leveraging that unique story and making it relatable. If you don’t understand this, you are in a perfect competition.

If you’re innovating in a nascent market, the push for recognition of your product category needs to be a major chunk of your go-to-market strategy.

Stewart Butterfield, From 0 to $1B