Stay

There is value in staying with what makes you uncomfortable.

You get stronger, you understand more, you settle. Staying is a learning experience. It is by staying that eventually you begin to manage situations that initially seemed insurmountable.

Of course, staying is also a huge stress.

So pick a few things that matter, and stay.

Free trial

Does your audience want a free trial? Of course.

Do you have the resources to offer a free trial that delivers the right experience to the right audience, making them excited to continue on their journey to become champions of your own perspective?

Most companies would answer no.

And yet, they offer a free trial.

And that’s because a free trial, with the right form to capture the right information – credit card, of course – is very little about experience, about user journey, about changing minds and behaviors, while it is very much about boosting vanity metrics.

Your choice.

More rounded

We think of most things as linear experiences.

That’s certainly true in business. The funnel is linear. The go-to-market process is linear. The sales pipeline is linear. The launch of a new product or service is linear. The very same metaphors we use to describe those things (funnel, pipeline, launch) are linear.

And yet, success requires that you circle back and iterate with the new information you have acquired. That you adjust the trajectory continuously with the help of what you are learning as you go.

It turns out that to be succesful in what matters we need to apply more rounded thinking.

Used to boredom

The positive consequence of getting used to boredom is that you allow time for things to happen.

You do not check every other day if something is happening, you do not ask for a new report, a new deadline, a new update, you do not seek daily rewards, you do not rush to change the inputs hoping for a faster outcome.

You have a plan and you stick to it.

You’ll let me know if the plan changes.

The shades of remote work

Fake dilemmas make the world flat.

To make decisions that are not impulsive and destructive, we need to be able to add shades (and data) in between the dichotomy.

Some shades regarding remote work from three recent studies: The effects of remote work on collaboration among information workers; The Blinkered Boss: How Has Managerial Behavior Changed with the Shift to Virtual Working?; Work from Home & Productivity: Evidence from Personnel & Analytics Data on IT Professionals.

  • Remote work, when extended to the whole company, reduces the opportunities and the willingness to connect with people who are not directly working with you.
  • Hybrid work should probably not be about coming to the office whenever someone wants, but rather about organizing days in which certain teams, or the whole company, goes to the office.
  • Remote work does improve the individual’s capacity to focus and reflect, does improve the individual’s capacity to deliver on their own tasks, and has a negative impact on aspects of work that are relational or people-based (e.g., understanding and motivating others, or dealing with difficult situations).
  • Just because productivity does not take a hit from remote work, it doesn’t mean that individual productivity has not decreased. People might be simply putting in more hours, for example because they have to attend more meetings or because they have a stressful situation at home.
  • Remote work does decrease the opportunity for interaction with supervisors, and in particular the opportunities to get coached by one’s supervisor.

Note: thanks Ethan Mollick for sharing the studies in the first place.