Tag: communication

Approving instructions

FabrizioLeave a comment

When you write instructions, make sure you test them with those they are written for.

It is not enough to get approval from somebody who knows and already understands the process you are describing.

Otherwise, this happens.

We ask you to create your own personal account at *URL*. In case you already have a personal account created for the child from preschool, the same account is used for the registration to school. You may not use the account created for an older sibling but are permitted to add the younger sibling using the key codes below.

From instructions to register your child to school

Build your muscles

FabrizioLeave a comment

Build enough muscles so that you can always be in a position to defuse.

Be the first one to take responsibility and to say I am sorry in every argument, no matter if it’s trivial or crucial. Even when you think you are right, make it so you will own the fact the relationship is cracking.

That’s a sure way to get unstuck.

Opinions are sentiments

Fabrizio1 Comment

People can easily come up with an opinion on almost anything.

And two things are good to keep in mind.

First, opinions are opinions. They are more influenced by sentiment or feeling than reason. They are great ways to get started, but poor ways to get you across the finish line. The sooner you move from opinions to facts, the closer you will be to success.

Second, saying that you don’t have an opinion on a given topic is not a sign of weakness or dumbness. And most of all, it does not prevent you from taking action. Moving from opinions to facts is equally important when the opinions are not yours.

Sit and listen

FabrizioLeave a comment

Listening truly is the only skill you need.

And if you are in a position of power, you need it twice as much.

To market marketing

Fabrizio1 Comment

Marketers market products. And marketers also market marketing.

Some are good at the former, few even understand that the latter is just as important.

To market marketing means promoting the role of marketing internally. It means asking around what the expectations around marketing are, kicking off a dialogue, setting and reporting on the right metrics, being consistent at building a narrative that supports all of the above.

When marketers do only market products, you see marketers going around and trying to apply the same tactics in completely different circumstances. Then coming up with a new fad to try and keep things fresh.

Marketing is a practice, not a campaign.