Tag: change

Not particularly good

FabrizioLeave a comment

How is it that when we feel out of place we go on a crusade to show the world we actually belong?

When someone points at one of our flaws, we insist in denying it. When someone shows us a mistake we have made, we immediately think they are wrong. When facing the fallacy of our argument, we go to great lengths to distort reality and adapt it to what we are saying. When in a role that has never suited us, we try to play the part up until the damage is just too big.

We spend a great deal of energy trying to be what we are not, to protect things we normally do not care about, to convince ourselves and others of something.

We should rather just accept that we are not particularly good at most things.

And move on.

Your phone

FabrizioLeave a comment

If you keep your phone on your desk while working, you get distracted.

If you turn it down, set it to silent or vibrate, you still get distracted.

If you put it somewhere else in the same room, you still get distracted.

If you leave it in your bag or in your coat, you still get distracted.

If someone separates you from your phone, you still get distracted.

And this means that you have increasing difficulties both when trying to access knowledge that you already have and when facing new problems that require new information (see Ward et al., 2017).

The most reliable way to avoid this is to train in being intentionally distant from your phone. It might sound as a difficult thing to do, and still nurturing a habit of doing without distraction can give a concrete and tremendous competitive advantage. Professionally, personally, and even sentimentally.

Today is a great day to start.

Love the process

FabrizioLeave a comment

The great thing about getting better at something is that it is an infinite process.

There is no limit, no perfection.

It is something that cannot be grasped. You can look back and say: I am better at it now. And while you say it, you are already on your way to getting better.

It is not a linear development. You win some, you lose most, and yet eventually, somehow, you end up being better.

It is not an action we are particularly good at planning, and indeed most of our betterment happens without a clear path, when we do not know, when there is darkness at the end of the tunnel.

Better is a volatile concept to hang on to.

So, love the process instead and forget better.

The greatest illusion

Fabrizio3 Comments

Here is an extract from the lawsuit that is rocking social media, particularly interesting for marketers.

253. For example, as a result of Facebook’s unlawful conduct and harm to competition alleged above, advertisers are harmed by a lack of transparency about Facebook’s reporting metrics, inability to audit Facebook’s reporting metrics, unreliable metrics due to Facebook error, and the prevalence of fake accounts. In addition, they are unable to ensure the same ad is not shown to the same person across media platforms. Without accurate information about performance, advertisers cannot accurately assess the value of their ad spend on Facebook’s properties.

Full text here

Of course, we have known this for a while now, right?

The great illusion that social media has created for marketers is that they can be mastered. And if we are not deeply mad about all this, as professional marketers, then we are complicit. After all, it is easy to be fascinated by views going up, likes spiking, shares sky-rocketing when all that matters is plateauing.

Measure the impact on the business.

The rest is just the greatest illusion ever created.

Strong and weak

FabrizioLeave a comment

Sometimes we feel strong. And then a comment, an action, a missed opportunity, an unexpected reaction makes us fall back into weakness.

Sometimes we feel weak. And then a comment, an action, an unexpected opportunity, a kind reaction makes our strength evolve to new heights.

We were not strong, we were not weak.

The most we can hope is to be aware enough to appreciate these fluctuations, and understand that in the end it was always us.