Tag: bias

Outreach

FabrizioLeave a comment

I was checking your profile today, I was impressed.

I noticed that we both work in marketing.

I think it’d be great to be connected here.

I am sure none of the people who have reached out using this opening would be connecting to someone using the same. Yet, when we are on the selling side, when we have something we care about that we want to share, when we are confident that our solution will really be the best option, or even when we just have to send out 1,000 message per day, we forget the basics.

A good place to start from when crafting a cold message is: what is an opening that would make me want to know more?

If you look at your sequences and are honest with yourself, it will be the opportunity for you to change approach. And perhaps increase your key metrics.

Thoughts, words, and acts

FabrizioLeave a comment

A kind thought is nice, but it’s not enough. A thought stays in your mind and unless you do something about it, you are the only one who is going to know of it.

A kind word is nice, but it’s not enough. A word is a superficial manifestation and not necessarily a truthful one.

A kind act is nice, but it’s not enough. An act is immediately visible, it can be used to hide an intent, to pursue an unkind agenda.

The only way is to be kind with thoughts, words, and acts. To yourself first, and then to others.

Because candid kindness is contagious.

Defensive

FabrizioLeave a comment

It’s so easy to feel attacked when somebody gives you critical feedback or even just points at some mistake you made. It’s even easier when you are tired, when you are going through a rough patch, when you have had bad experiences in your past, or when you are generally not used to get feedback.

If you can just hold your thoughts for a little longer, though, you can see that’s not the feedback that’s hurting. It’s the tiredness, the fear, the stress, the insecureness.

Say it.

“I’m tired”.

“I’m under a lot of stress and I needed an easy win”.

“I’m sorry, I will fix that, it’s just something I don’t feel particularly confident with”.

That little labelling exercise will completely shift the narrative. From defensive you become open. And when you are open, anything can happen.

Decisions

FabrizioLeave a comment

One problem with business decisions – not always the most important, but certainly the bulk of them – is that they evaporate as soon as those making them leave the room where they were made.

Another problem with business decisions – perhaps a consequence of the first problem – is that they are not given enough time to prove right or wrong.

A third problem with business decisions – a sub-product of our lazy brain – is that the ones that stick actually tend to stick forever.

Keep track of what is decided, give it time to bear fruit, and be flexible enough to revisit it periodically. You can make this more effective if you manage to build different networks in the company – at team level, but also cross-functional – that make decisions and are held accountable for it.

As long as only one person, or the same group of persons, calls the shots, you will always have problem number one, problem number two, problem number three simultaneously.

Be the guide

FabrizioLeave a comment

If you want people to listen to you, use their own agenda, their language, their motivators.

If you want people to act, show them yourself.

If you want people to change, help them reflect and find their way.

There’s this idea that bossing people around is effective. It’s only partially true. You might get people to listen, to act, to change by commanding them, but that’s never going to stick.

They are the heroes to their own story. At most, you can be the guide.