Practice praising

We often found ourselves wanting to express appreciation for a colleague, our partner, our kids. Yet it seems to be so difficult to go beyond some generic remarks.

Practice praising and you will be rewarded with happiness and emotion all around you.

Start with someone you feel safe with and expand.

Start with just a few genuine words and expand.

Start doing it once a week and expand.

Soon you will realize that it is much softer to live in a world where praise is common.

Sit and listen

Listening truly is the only skill you need.

And if you are in a position of power, you need it twice as much.

Good and bad

The reason why I find this and this (and this) worth of my attention (and money), while I find this, this, and this (and this too) trite and unattractive, is not that the former are good and the latter are bad.

It’s that the former target a specific audience to which I apparently belong.

I don’t believe in good and bad marketing, but I do believe in effective and non-effective marketing. Know who you are selling to, know what you are selling, and make the match.

All the rest is non-effective.

Apple

The fact that Apple goes against Facebook (and others) on privacy matters should not come as a surprise.

Apple is the company of the 1984 commercial. It is the company of Think Different. It is the casual and relaxed guy opposed to the formal and uptight adult of the Get a Mac campaign. It is the solitary teenager who makes us cry in Misunderstood.

Few companies have managed to maintain such a consistent brand over decades.

Apple is the company against the establishment and the common way of thinking.

And now that they are part of the establishment, they still find ways to be consistent with their brand.

They have won already.

To mentor

You do not have to be a master to mentor. You do not have to be the best at what you do, neither you need to be an expert in what you do. You might have a passion, but that is just a like most of the time. You might feel competent and knowledgeable, but if you are completely honest that’s probably not how you feel in most cases.

If you believe any of the above is necessary to mentor, you are telling yourself a false story, you are giving up to resistance, you are pushing back something you would genuinely benefit from.

To mentor, you merely need to have experience and to be willing to give it away.

And when that is the case, you can start mentoring now. You will get back everything you put in. And more.