Nobody gets really excited when you do things that everybody else (in your field, in your company, in your circle) is doing. And so, often getting noticed means going out of the boundaries that tradition and habit impose.
It’s never easy. For example, for someone to craft a “What’s new” page for a Saas company that makes people actually want to stop by and read must have been a hell of a nightmare.
And a hell of a fun.
It was certainly worth it.
We are not in search of perfection, and yet we demand ourselves to produce perfection.
The expectations we put on our work are often way higher than those our audience has. This happens in part because we often idealize our audience – and here’s a reminder of how important it is to truly get to know those you are serving. But it also happens because perfect gives us a reason to not deliver, to postpone, to keep thinking and refining.
Accepting far from perfect is not a way to excuse our poor job, rather it is the only possible route to shipping.
Business decisions can be good marketing too. A way to differentiate from your competitors, express your values and tell everybody what you stand for.
Good Eggs got this right. And for once, a page stating corporate values does not sound like shallow promises.
Sheer logic and numbers struggle to convince people that they need to act.
When is the last time you have done something because of a wonderfully illustrated argument? When were you last impressed by the architecture and technology beyond a new piece of software? When have you last felt you belong in a percentage?
If you are anything like me and most of us, you are rarely moved by logic, rationality and utilitarianism. What instead changes our minds and makes us feel as if we want to do something right now are stories and feelings.
While the majority understands this, very few practice it. And this is the greatest failure in businesses nowadays.
In the content frenzy of these pandemic days, there are few exceptions that stand out.
What the people at Velocity Partners (B2B marketing agency) did in their last newsletter struck me. Here is why.
You've got this 