Most of the decisions we take are evaluated based on their outcomes. And so we find ourselves telling a story around how we chose that option over the other one because of that last minute information we got, or because of the underlying trend we picked up, or because of that opportunity that suddenly presented … Continue reading In check
Category: leadership
Connected
There's what you do. And there's the effect of that on the people helping you get there, the community you live in, the environment surrounding you. The two things are deeply connected and should not be considered apart.
Prompt response
There are very few cases in which a prompt response is required. The more infuriating, unnerving, frustrating of messages demand that you take a step back. Clear your mind, go for a walk, take a full night of sleep, pause for a few days if necessary. Process what is going on within you, try to … Continue reading Prompt response
Urgent and change
Urgent usually comes from one person. It is a way to counter a fear, a discomfort, a stressor. It spreads very fast, it gets things done, and it kills motivation. Change on the other hand is usually a collective action. It is pursued in reaction to a habit, a behaviour, an action, a system. It … Continue reading Urgent and change
A matter of doing
The difference between reading of examples and setting the example is a matter of doing. It is not a matter of knowing. Knowing more, knowing more accurate information, knowing the right people, knowing how to get ahead, knowing all of the shortcuts and hacks. It is not a matter of being. Being better, being more … Continue reading A matter of doing
Support
Some people might give you carte blanche, but you have more chances when it is support you ask. Support happens when you have a plan, a target you want to achieve, some ideas on how to achieve it, and you need somebody to be there with you, along the way. Support is somehow conditional. Not … Continue reading Support
More severe
Should people continue working from home (or from anywhere) after lock-downs and social distancing are no longer necessary, the leadership pains so many complain about are just going to get more severe. Little communication and transparency, lack of empathy, difficulties in sharing a common vision, finding ways to work together on problems rather than distributing … Continue reading More severe
The most important moment
There is a time, in every marketing story, when the things you are working on do not deliver the expected results. Perhaps you have overpromised, perhaps the campaign is not effective as you imagined, perhaps a pandemic unexpectedly changed the rules of the game, perhaps your team is not as good as it should be, … Continue reading The most important moment
The art of saying something
There are a few things an organization should consider if they decide to release a statement, publish a social media post, say something about the events of these days. First, make sure the words shared are considered and consistent. Nobody needs more rage, nobody wants your organization to use this to clean their slate or … Continue reading The art of saying something
Hear the noes
It is up to you to set expectations with those around you. If you are a leader, this means setting expectations first and foremost with those you report to (upper management, executives, board). Expectations on what can be achieved, in which time frame, at what cost. Saying yes at all cost, whatever the reason for … Continue reading Hear the noes
