Author: Fabrizio

A bug or a feature

FabrizioLeave a comment

Many have problems coming to terms with the idea that they do not understand (something).

Even more panic at the mere thought of going in front of an audience – no matter how small, let’s say a team meeting – and admit that they do not understand (something).

If you hide your lack of understanding, you miss the opportunity to actually understand. It seems silly to just say that. But when you leave that meeting without asking the question needed to clarify the thing that is not clear, clarity will not come later on, as some sort of enlightenment. Instead, the opposite will happen. The lack of clarity and understanding will compound. That will mean an increasing feeling of being lost. For you, and also for those you might be asked to explain that very same thing to.

For years, I have seen my lack of technical knowledge in a technology-first world as a bug. Then I realized that it’s actually a feature. It’s what enables me to ask question after question. Until I get it. Until it is so clear that I can actually go and write some copy or message that makes it clear for everyone else.

And since this is not about me, I guess the point of all this is: that thing you regard as a defect, that part of you that you tend to hide, that characteristic that you feel ashamed of.

Is it a bug or a feature?

Scripts

FabrizioLeave a comment

The best way to build a relationship with others is to not treat them as if they were playing a support role in your masterpiece script.

Like the entrepreneur who can’t figure out why employees don’t care as much as they do. Or the manager who gets mad when someone resigns for a better position. Or the friend you don’t hear from anymore because you moved to the neighbouring city. Or the parent who can’t accept the fact their kids are taking a path they had never imagined for themselves.

Everyone has their own script they are working on, and when two people come together to co-author some parts of theirs, it’s a blessing, not an obligation.

We tend to forget that very easily.

Authenticity

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Authenticity is a choice.

It’s a choice between trying to have it all and pursuing only what matters. Between trying to please everyone and accepting that some – most perhaps – will not like the things you do. Between cutting corners and taking the path less traveled. Between bending others’ rules and setting your own rigid rules.

Authenticity is difficult not because people don’t know how to be authentic. It is difficult because in most cases choosing authenticity is inconvenient.

Right there

FabrizioLeave a comment

The internet is full of messages that try to get someone’s attention to direct it somewhere else.

Banners that link to a landing page.

Welcome emails that link to three video tutorials.

Social media posts that refer to a comment that links to a blog article.

CTA buttons that link to a short form that links to a longer form that links to a privacy policy.

It is tiring, frustrating, and there is a huge opportunity to actually deliver the value you have to deliver right where your audience’s attention is.

Capstone

FabrizioLeave a comment

When you extend beyond your domain, you stretch past your comfort zone and find things you have never met before. It’s the way you learn, and it’s also the way you collapse under the weight of everything that is new.

Your purpose is your capstone.