Author: Fabrizio

An important metric

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There is one important metric that should be considered in any report.

It’s the cost of what you have achieved.

Not only monetary cost – though that is always a fantastic way to start, that would immediately set you apart from the vast majority of people – but also the cost in terms of energy, in terms of time spent, in terms of forgone opportunities.

Adding the cost to your reports can very much give you a clearer picture of how effective your work is.

It’s surprising how many teams are not aware of how much their achievements cost.

Anger and social media

FabrizioLeave a comment

It turns out anger spreads faster than joy, because it does not need strong ties – and most of our relationships are weak, particularly nowadays and particularly on social media.

If you share something negative or enraging, it gets picked up more likely by people who don’t know you or are mere acquaintances. While if you share something positive or joyful, it most likely will stop at your closest ties.

The idea that something liked, shared, commented, viewed is good is fundamentally faulted. We need to change that before we can actually look at the future of social media.

Losing control

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When you lose control, your instinct tells you to control whatever it is left. The problem is, often what is left does not need your control.

If your relationship is going downhill, you strengthen your grip on your kids. Do this, don’t do that, come here, go there. Of course, they don’t need any of that.

If your team is failing to meet their goals, you double down on your team members. This is wrong, we should try that, why is this happening. Of course, they don’t need any of that.

If your creativity has hit a plateau, you focus more and more on the small details. Let’s refine the tone, let’s make it perfect. Of course, the details are – in most cases – meaningless.

It’d be great if you could just let go of control in the first place, so as to not risk to lose it at any point. It would save a lot of trouble.

Outreach

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I was checking your profile today, I was impressed.

I noticed that we both work in marketing.

I think it’d be great to be connected here.

I am sure none of the people who have reached out using this opening would be connecting to someone using the same. Yet, when we are on the selling side, when we have something we care about that we want to share, when we are confident that our solution will really be the best option, or even when we just have to send out 1,000 message per day, we forget the basics.

A good place to start from when crafting a cold message is: what is an opening that would make me want to know more?

If you look at your sequences and are honest with yourself, it will be the opportunity for you to change approach. And perhaps increase your key metrics.

Thoughts, words, and acts

FabrizioLeave a comment

A kind thought is nice, but it’s not enough. A thought stays in your mind and unless you do something about it, you are the only one who is going to know of it.

A kind word is nice, but it’s not enough. A word is a superficial manifestation and not necessarily a truthful one.

A kind act is nice, but it’s not enough. An act is immediately visible, it can be used to hide an intent, to pursue an unkind agenda.

The only way is to be kind with thoughts, words, and acts. To yourself first, and then to others.

Because candid kindness is contagious.