Author: Fabrizio

Converge

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Customer focus is not a marketing thing.

Every day, in every situation, we deal with customers. Sometimes it is people paying us money for a service or a product, more often it is a person we feel might be better off with a different perspective or performing a different action. Of course, calling all of them customers is reductive (and inaccurate), but the point is, you do not need to be a marketer or a sales rep to understand and appreciate the importance of customer focus.

If you want change, you need to read their minds, feel their pains, participate in their efforts, respect their ambitions, and craft your message in such a way as to converge with their world view at the right time.

All that is left is being stuck. And nobody is driven by that.

On holiday

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If you are about to go on holiday, the only obligation you have is to make of it a holiday for real. There is no urgency, last minute call, over time email, quick question, sudden change of plans, discomfort of your boss that makes it worth it change this.

Protect your time off and recharge the battery, your work will benefit from it.

Right

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Right is not a good way to describe your work and the work of your team.

Innovative, passionate, committed, engaged, consistent, challenging, concerted, exciting, inspiring, intentional, purposeful, additive, reinvigorating, ameliorating, thoughtful, driven. These are all better words to use when you talk about what you and your team are trying to achieve.

Do not settle for right, it is quite a capricious term.

All you need

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Focus is one of the most important things if you want to drive meaningful change. It can be trained.

Sit down thirty minutes and do your work. No distractions, no breaks, no walks to the kitchen for a snack or a glass of water, no telephone in sight, no notifications on the computer. Just plain and simple work. Do that for one day.

Then do fourty-five minutes the next day, sixty minutes the following, and ninety minutes on the fourth day. Between sixty and ninety you will find your limit. Take note and commit to sitting down, every day, and doing your work for that amount of time with no interruption or distraction. When the time is over, go on a break for ten-fifteen minutes, then back to work for the same amount of time. You should be able to do that for four to six times each day.

That really is all you need.

See the 61

Fabrizio3 Comments

When you break an habit, particularly when it is still just an attempt to establish an habit, the tendency is to just give up the whole thing.

Perhaps you have medidated daily for two months, but then for a couple of days in a row you could not find any time to sit down and breathe. Most people would really struggle to go back to regular meditation. Despite the score being 61 to 2. That’s because we focus more on the streak than on the act itself. Once again, destination versus journey.

So when that happens, when you are breaking an habit, do not forget the work you have put in, the doing and the effort, the experience you have accumulated, the feeling of accomplishment.

Going back to it is not so impossible if what you see is the 61.