Company principles and values should be literal and absolute.
Saying that you care about people is a powerful statement. If you then put that in practice only when people do what you want, not so much anymore.
Saying that you foster collaboration and learning is a powerful statement. If you then do that only after everyone has achieved their own personal goals, not so much anymore.
Saying that you pursue innovation at all costs is a powerful statement. If you then keep quiet every time someone makes a mistake, not so much anymore.
Companies add fine prints to culture statements all the time. Employees figure that out in no time, and they get disengaged.
Start from how things work, from what is actually happening, from reality, and work your way up.
It’s the only way to build an effective culture.