Sometimes we do not ask because we do not want to be an annoyance.

Our team needs a new tool to do their job, but the company is going through a difficult period, better not ask.

Our customers need a new feature, but Product already has their hands full, better not ask.

Our prospects do not understand our message, but management is solid on their vision, better not ask.

Of course, not asking simply means we are shifting the annoyance on somebody else, somebody who has less power, who is farther, whom complaints we cannot hear. Our team, our customers, our prospects.

Next time you are not asking, consider who you are annoying with your inaction. It’s a trade off, after all.