Maximum effect

Who is your main antagonist?

Is it the person cutting the line? Is it your partner who does not understand what you want? Is it your friend that never calls you? Is it that big company with unlimited resources to come after you? Is it the new start-up that does not play by the rules? Is it the government trying to regulate a previously unregulated field? Is it the customer who does not understand the change you are making in the world? Is it your boss who cannot see you for what you are really worth?

Or is it you?

Your bad day, your contrasting goals, your lack of capabilities, your unwillingness to compromise, your rigidity, your inability to express your needs, your stretching yourself too thin.

Put your focus where you can maximise the effect.

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