Whatever you are going to do this year, make sure you can express that in few, concise words. Being able to tell about your project with clarity, inspiring curiosity, unlocking questions that drive the conversation forward. These are features that can give a real edge in a world of short attention span and endless content availability.
If the eyes of the person in front of you wander away, if your audience had doubts you feel you have already adressed, if your visitors drop without any action. You are not there yet.
It takes time and effort, conscious thinking and some rehearsing.
It will be your jump start to the change you seek to make.