Culture is what you do.
It is how you treat people around you, the times you say yes to a request of help, the way you say no to preserve focus, the work you deliver every day, the amount of hours you dedicate to things that nurture your cause, the decisions you make and how you make them, the people you carry with you and those that are never part of it. It is, first and foremost, the journey and not the destination.
Culture is what you do when no one is watching.
It’s impossible to fake culture, and so you might be on the wrong track if you regret helping others the very moment you say yes, if you get distracted from new and shiny things that lead you astray, if you surround yourself with people that are like you, think like you and act like you.
Culture is what you do when things are dire.
Most are good sharing when they have plenty, cheering people up when life is wonderful, leading when the cash comes in, giving freedom when there’s not much at stake, asking people to contribute when the decision has already been taken.
Think about this as you go through history and think of examples that well represent and tell your culture. It will make it stronger.